For 40 years, South Africans have trusted Game for our great value and savings, operating throughout South Africa(114 store) and in 12 major cities in sub-Saharan Africa. Game is a subsidiary of the JSE listed, Massmart Holdings. Massmart is Africa’s third largest distributor of consumer goods, the leading retailer of general merchandise, liquor and home improvement equipment and supplies, and the leading wholesaler of basic foods.
Game has recently introduced supermarkets in selected stores that makes shopping, and saving, faster and easier. We have just what you need, with a smaller, but more focused choice of products, conveniently pre-packed to make shopping easy. The supermarkets have been opened in 42 stores with more to be completed in 2014.
At Game our positioning offers customers the widest range of branded products, at the best price, for a given set of product specifications. Customers are presented with a wide range to choose from and are assured of the best value product for that price. The Game business model is promotionally driven, with more than four million of our weekly promotional leaflets distributed each week. During the financial year 2013, we continued to take large positions on selected products and through working closely with our suppliers, were able to offer our customers well-priced products representing great value.