Tips To Re-Opening Your Business
As the Philippines slowly moves away from ECQ, small businesses and shopping centers are preparing to reopen or resume operations. COVID-19 is still predominant in people's minds when they consider shopping for things outside of the basic necessities. As a business owner the steps you take to reopen your shop or office will be critical in gaining traction and recouping lost revenue.
I've discussed communication in previous articles, the importance of getting meaningful and correct content to your loyal shoppers. The Cashback World Partner Program is currently offering its communication module for free. This gives existing or new Loyalty Merchants the tool box to run re-opening campaigns to inform their Cashback World card holding customers what steps they are taking to keep them safe.
From an operational point of view the following bullet points are some tips on what you can do to prevent potential infection and bring peace of mind to your visiting customers:
- Hygiene and cleanliness are obviously the key pieces of a complete prevention strategy - make sure you develop a Hygiene regime, with full staff commitment, into your operational schedule and then ensure your customers know that this is in-place for their protection.
- If you are in a retail outlet or have goods and products on display, having staff demonstrate with shoppers viewing, prevents customers from handling items in the store reducing the risk of infection.
- If you have pivoted to become "Click and Mortar" keep your loyal customers informed about this transition and potentially offer Shopping Point Deals or Super Cashback to entice them to start shopping with you online.
- Have hand sanitizer and foot washes clearly labelled and marked for your customers to use. Hand washing stations if you are in fresh produce or the farm raised meats business. Keep clear plastic covers over perishable goods and products, regularly wiped clean and remove dirt.
- Mark your shop-floor to indicate proper social distancing. Limit the number of customers in your store at one time. No mask, no entry policy clearly marked and communicated. Review your shop floor lay-out, can you improve to prevent bottle-necks and increase air-flow?
- Actively communicate with your loyal customers and keep them up to date on new stock, shortages and any other factor that may be the deciding factor for them to visit your store. Being transparent with your customers about limitations in service or product shortages, builds trust and increased footfall as things improve.
As your business re-opens keep the safety of your customers as your primary concern. By being pro-active and enacting a well thought-out post COVID-19 prevention strategy, will build customer confidence and business. People want to shop, take the fear out of the equation and you will rebuild your business very quickly.